Red Cross Adds New Safety Poster; Criticized

Some people disagree that the poster was racist. Here’s the poster in question:

Red Cross Poster

“The organization said the poster’s intent was to promote safety by showing “cool” and “not cool” behavior at the pool, but critics noted that white children were behaving while those of color were not.

A Twitter-based campaign directed at the Red Cross noted “a new pool poster” should be sent because “the current one they have (with) your name on it is super racist,” a Twitter message noted.

The agency responded quickly: “We deeply apologize for any misunderstanding, as it was absolutely not our intent to offend anyone,” it said in a statement, adding it has asked partner agencies and locations to remove the poster. The campaign was designed to reduce the drowning rate in high-risk communities.”

Read the full article on the Denver Post here.

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Author: Nicholas

Experienced Mortgage Banker in the Denver metro area.

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