(Original story on the Straits Times here.)
Before I took on a position in the public relations team of a healthcare group, I was advised by my career adviser to always be careful about what I said, because reputations take a long time to build and a short time to destroy. This “screw the divers” comment cost Thern Da Seafood the opportunity to sell one of their most profitable product lines at the largest supermarket chain in Singapore during one of the most important festive seasons — Chinese New Year.
Outrage over posting on shark’s fin supplier’s webpage
Published on Jan 6, 2012
By Ng Kai Ling
Singapore’s largest supermarket chain, FairPrice, on Thursday announced that it will stop selling shark’s fin products from April this year.
The move follows an outcry over a post on the Facebook page of one of its suppliers.
The comment ‘Screw the divers’ – an apparent reference to diving enthusiasts campaigning against the shark’s fin trade – appeared on the Facebook page of Thern Da Seafood. It was announcing the launch of a new shark’s fin product at FairPrice outlets.
The post drew much criticism and went viral on the social networking site and also microblog Twitter. Many who commented called for a boycott of both the supplier and FairPrice.